12BET History - From 2007 to 18 Years of iGaming
Shaping the iGaming landscape since 2007, 12BET proudly marked its 18th anniversary in December 2025, celebrating nearly two decades of dedication to trust, integrity and meaningful connections with players around the world. The brand's journey is one of steady growth, major sporting partnerships and continuous product innovation.
2007 - The Founding Year
12BET was founded in 2007 as a remote gambling operator focused on key territories across Asia and Europe. From the outset, the company positioned itself as a sports betting specialist with a particular strength in in-play football markets. The original operation was built around delivering competitive odds, broad event coverage and a trustworthy platform for players who wanted an alternative to traditional bookmakers.
Early Growth in Asia
In its first years, 12BET established a strong presence in the Asian market, registering its Asia operation in the Cagayan Special Economic Zone in the Philippines. This regulatory base allowed the brand to serve regional players through a structured framework supervised by the First Cagayan Leisure and Resort Corporation, laying the foundation for its later expansion.
2009 - First Major Football Sponsorship
In 2009, 12BET became the official shirt sponsor of Sevilla FC in Spain for a period of two years. Sevilla, the oldest sporting club in Spain devoted solely to football, gave 12BET a major presence in European football and launched a sponsorship strategy that would become a cornerstone of the brand's identity.
European Expansion
To support its European operation, 12BET developed a licensed presence in the Isle of Man through Pacific Sea Invests S.A. (Europe) Limited. Regulation by the Isle of Man Gambling Supervision Commission gave European players a stable, compliant platform and reinforced the brand's commitment to operating within recognised regulatory frameworks.
Top 20 Global Ranking
12BET climbed into the top 20 of the eGaming Review Power 50 list, which details the most effective and influential e-gaming operators in the world. The brand moved up to 17th position in the eGaming Review Magazine Power Ranking from a previous ranking of 28th, largely on the strength of its odds and its broad coverage of global sporting events.
Further Sponsorship Deals
The brand extended its football partnerships to include clubs such as Wigan Athletic, Hull City, Newcastle United and Arsenal FC, while also engaging in discussions with Crystal Palace, West Brom and Birmingham City. Beyond football, 12BET supported the Badminton World Federation and the prestigious All England Open, embodying values of respect and sportsmanship.
2023 - Leeds United Partnership
In November 2023, 12BET signed an agreement with Leeds United that made the operator the Championship club's Asian betting partner. The deal was part of Leeds' strategy to expand into the Asian region as it pushed for a Premier League return, and gave 12BET a fresh geo-targeted marketing platform combining digital assets and club intellectual property.
2025 - 18 Years and Fresh Recognition
In December 2025, 12BET celebrated its 18th anniversary. The same year, the brand was shortlisted for Best Customer Service at the EGR Operator Awards and for Sportsbook Operator recognition, reinforcing its standing as one of Asia's leading iGaming brands. A new membership initiative was announced as part of the anniversary celebrations.
“12BET has shaped the iGaming landscape since 2007 with a focus on sincerity, integrity and responsible gaming.”
— 12BET Wikipedia
Community Notes
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