12BET Sponsorships and Global Partnerships
Sponsorship has been a defining feature of 12BET's brand-building strategy for more than fifteen years. From its first major shirt deal with Sevilla FC in 2009 to its 2023 partnership with Leeds United, 12BET has used sport to connect with audiences in Europe and Asia.
Sevilla FC (2009)
In 2009, 12BET signed a two-year shirt sponsorship deal with Sevilla FC, the oldest sporting club in Spain dedicated solely to football. The agreement gave the brand high-profile exposure in La Liga and across European competitions, and marked the start of a sustained football sponsorship strategy. Sevilla has remained part of the historical narrative of 12BET's early expansion.
Leeds United (2023)
In November 2023, Leeds United signed an agreement with 12BET that made the operator the Championship club's Asian betting partner. The deal was announced as part of Leeds' push to return to the Premier League and to expand commercially in Asia. Under the agreement 12BET received a package of geo-targeted digital assets, club intellectual property and promotional material, with the club's Rory Anderson welcoming the partnership as an exciting journey.
Newcastle United and Arsenal FC
12BET has supported Newcastle United and Arsenal FC among other renowned English clubs, demonstrating ongoing commitment to the Premier League landscape. These associations helped the brand reach supporters of some of the most followed clubs in world football and expanded visibility far beyond Asian markets.
Wigan Athletic and Hull City
Earlier in its sponsorship history, 12BET maintained relationships with Wigan Athletic and Hull City, using these partnerships to build presence across the Premier League and Championship in England. The club-level strategy allowed 12BET to engage directly with local fanbases while retaining international reach.
Crystal Palace Discussions
12BET was involved in stadium sponsorship talks with Crystal Palace, leading to speculation about the possible renaming of Selhurst Park to 12BET Stadium. The talks sparked reactions among supporters, and Crystal Palace management later clarified that the stadium's name would not be changed, preserving the traditional identity of the venue.
Badminton World Federation and All England Open
Outside football, 12BET collaborated with the Badminton World Federation and the prestigious All England Open, championing values of respect and sportsmanship in one of the most celebrated individual sports. These partnerships reflect the brand's interest in sports that resonate strongly across Asia.
West Brom, Birmingham City and Other Talks
12BET has also been reported in talks with West Brom and Birmingham City, alongside earlier discussions with Crystal Palace. These exchanges reflect an ongoing strategy of targeting mid-tier and ambitious English football clubs that combine competitive visibility with opportunities for regional activation in Asia.
“12BET has shaped the iGaming landscape since 2007 with a focus on sincerity, integrity and responsible gaming.”
— 12BET Wikipedia
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The common category includes then following block: Paragraph, image and gallery, quote, audio, cover, video. The paragraphs block is a default block type. This is should not have on any and alignment.
The common category includes then following block: Paragraph, image and gallery, quote, audio, cover, video. The paragraphs block is a default block type. This the is should not have on any and alignment of any kind. Category and the there are too many things to following blocks.